BiteSized is a food delivery app focused on providing simple interface to user. It is a food delivery app that provides recommendations to the user based on the various user’s most ordered foods. The app consists from easy registration process to seamless experience of ordering food. The goal of the project is to provide the user best user journey experience while ordering food.
Problem Statement
Despite the popularity of food delivery apps, users face two major pain points:
Overwhelming discovery: Users struggle with lengthy menus and irrelevant options, making it hard to find dishes that match their cravings or dietary needs.
Complicated ordering: Multiple confusing steps, hard-to-navigate customization, and time-consuming checkouts create friction and frustration, sometimes leading users to abandon orders.
Proposed Solution
Personalized recommendations based on past orders and trending dishes, reducing the need to scroll endlessly.
Simplified user flows with intuitive navigation and easy customization.
Streamlined checkout that minimizes time and effort, ensuring a fast and pleasant ordering experience.
Faster Meal Selection
Potential reduced time spent browsing menus by 30% by providing relevant recommendations and trending dish highlights stopping endless scrolling.
Higher User Confidence
Usability testing revealed 8 out of 10 participants felt more confident in their order choices using BiteSized, compared to competitors where they often second-guessed selections.
Stronger Personal Relevance
70% of users reported that BiteSized’s personalized suggestions improved both user satisfaction and engagement.
Smoother Ordering Experience
Simplified ordering flow and intuitive customization options, 80% of users described the process as more seamless and less stressful, leading to fewer abandoned carts and quicker checkouts.
The goal of the user research was to identify pain points in the food delivery experience and uncover opportunities to enhance food discovery, decision-making, and the overall ordering process. I aimed to solve:
What challenges do users face when choosing a meal?
How does menu overload impact decision-making?
Do personalized recommendations improve the user experience?
What factors cause users to abandon an order?
Quantitative Research
Conducted an online survey with 30+ users to understand their food ordering habits, preferences, and pain points.
Focused on decision fatigue, personalization, and efficiency in food delivery apps.
Qualitative Research
Conducted 5 in-depth interviews with frequent food delivery users.
Explored their frustrations, expectations, and ideal features for a food delivery app.
Prefer Recommendations
52% of users prefer personalized recommendations based on past orders or popular dishes.
Too Much Scrolling
73% find themselves scrolling too much before making a decision.
Suggestions Based on History
65% prefer dish suggestions similar to their previous choices.
Trending Dishes
81% want a "Trending Dishes" section to help them decide faster.
Competitive Analysis
Key Takeaways
UberEats, DoorDash, and Zomato focus only on restaurant-level discovery, making food selection time-consuming whereas BiteSized differentiates itself by offering personalized dish suggestions based on past orders, dietary preferences, and trends.
Zomato highlights trending restaurants while BiteSized highlights trending dishes, not just restaurants.
Current food delivery apps provide users too many choices, leading to frustration. BiteSized simplifies discovery by giving a “Trending This Week” and “Our Picks” section to reduce scrolling.
UberEats and Zomato have multi-step checkouts that can frustrate users and cancel the order midway. BiteSized solves this with a simplified checkout process, improving completion rates.
Accessibility was thoughtfully integrated into BiteSized’s design to support users with varying visual, motor, and cognitive needs, especially given the urgency and high-frequency nature of food ordering apps. The interface was crafted with inclusive principles that prioritize clarity, simplicity, and navigability.
Optimized color contrast between dish text, pricing, and backgrounds to ensure readability under different lighting environments.
Intuitive visual hierarchy using bold section headers, iconography, and spacing to support users with cognitive challenges or screen reader dependencies.
Clear focus indicators and logical keyboard navigation paths for quick ordering without relying on touch gestures.
Large tappable areas for buttons such as "Add to Cart", "Checkout", to accommodate users with motor limitations or larger fingers.
All important dish actions like saving favorites or customizing items, are tagged with ARIA-compliant labels and designed to be easily recognized by assistive tools.
Personalized Recommendations
Seamless modern design with personalized recommendations with and feature having trending dishes of the week.
Eye catching picks on top
Showing eye catching deals on top with "Our Picks" section, makes the users scroll less to find the best picks of the restaurant.
Simplified Payment process
Simplified payment flow for quick, hassle-free checkouts with saved cards and one-tap options.
