Voyagr is an all-in-one travel planning app that helps users easily discover, compare, and book trips. It brings together options from multiple providers and offers tools for itinerary building, document management, and travel insights—all in one place for a smooth, stress-free experience.
Problem Statement
Travelers are overwhelmed by too many options and lack tailored recommendations.
Existing apps don’t offer enough personalization or efficient planning tools.
Creating an itinerary that fits personal interests, budget, and schedule is time-consuming and frustrating.
Proposed Solution
Centralizes all travel planning in one AI-powered platform.
Enables personalized itinerary creation with smart recommendations.
Offers clear pricing, user reviews, and integrated document management.
Simplifies booking, payment, and travel organization for a seamless experience.
Boosted Planning Efficiency
Potential reduced average trip planning time by 40% through AI-generated itineraries and centralized tools.
Improved Personalization
80% of testers preferred Voyagr’s itinerary suggestions over other apps due to its tailored recommendations based on user behavior and preferences.
Enhanced User Satisfaction
Based on post-testing feedback, 9 out of 10 users found the app significantly easier to use compared to existing travel apps
Offline Readability
Offline itinerary access proves valuable for travelers, highlighted as a key differentiator in feedback sessions.
User research is essential for understanding user behaviors, needs, and motivations. By employing various research methods, we gain valuable insights into how users interact with products and services.
Quantitative Research
Using quantitative data helped identify major pain points affecting a large user base.
Surveyed 25+ travelers.
Targeted frequent solo travelers, couples, and group travelers.
Qualitative Research
Qualitative research provided deeper insights into user frustrations and unmet needs.
Conducted 1:1 interviews with 10 travelers (aged 20-30).
Explored user behaviors, frustrations, and expectations through open-ended questions.
Overwhelming Travel Planning
72% of users said trip planning takes 6+ hours across multiple platforms.
Lack of Personalization in Travel Apps
65% of users feel existing apps provide generic recommendations.
Poor Collaboration for Group Trips
58% of users struggle with coordinating group trips due to fragmented tools.
Budget Tracking
80% of users worry about budgeting, yet avoid expense tracking tools.
Competitive Analysis
Key Takeaways
None of the major competitors (Google Travel, TripAdvisor, Expedia) offer expense tracking, making Voyagr a unique solution for budget-conscious travelers.
While Google Travel and Wanderlog offer some personalization, Voyagr goes further with AI-driven itinerary recommendations tailored to user preferences.
Unlike competitors, Voyagr ensures users can access trip plans offline, making it a reliable travel companion for areas with limited connectivity.
Google Travel and TripAdvisor excel in review aggregation, but they don’t offer tailored recommendations based on past reviews. Voyagyr integrates reviews while curating recommendations based on individual user preferences.
Accessibility was an important part in Voyagr’s design to ensure a seamless experience for all users, including those with visual, motor, and cognitive challenges. I followed WCAG 2.1 AA guidelines across all components.
1. Color Contrast
Ensured all UI components maintain a color contrast between text and background, meeting WCAG AA standards.
For instance, dark text on light backgrounds and white text on dark overlays (seen in onboarding and booking flows) ensure readability across lighting conditions.
2. Font Legibility & Hierarchy
Used clear and modern fonts for body text and scalable heading styles to support visual clarity and screen magnifier use.
Maintained consistent hierarchy for page structure (e.g. heading > subheading > body text) for better screen reader interpretation.
3. Touch Target Sizes
All interactive elements follow the standard pixel size, ensuring that users with limited mobility or larger fingers can easily tap without errors.
4. Offline Accessibility Consideration
Offline itinerary access addresses users with limited internet or assistive tool access, ensuring they can still retrieve information without relying on connectivity.
5. Alt Text & Semantic Support
Ensured all icons and buttons include appropriate text labels or tooltips so that assistive tech like screen readers can convey meaning.
Used descriptive placeholder text and button labels (e.g., “Search Flights” instead of generic “Search”) to improve contextual clarity.
Modern onboarding
The designs of the app has been kept modern maintaining the minimalism and aesthetics.
Two-factor Authorization
Secure login with OTP-based two-factor authentication for verified, protected user access.
